Aspire Global are already major players in the online casino industry. Now they are expanding their horizon with a spectacular move into the ultra-competitive online sports betting business. This bold new initiative was launched in 2020 with the acquisition of sports betting specialists BtoBet for around €20 million. The takeover was completed in October, with Aspire Global setting to work immediately on merging the two operations.
 Betgrouse Sport |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £10 Get £10 Free Bet. 18+. New Customers Only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & -Paypal not eligible. BeGambleAware.org. T&Cs apply. |
 Zetbet Sport |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £10 Get £10. 18+ New Players only, 1st Deposit, Min Deposit: £10. Max £10 bonus. Valid for 14 days. Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Full terms apply. |
 Betiton Sport |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £15, Get £10. 18+, New Players only, 1st Deposit. Min Deposit £10, max £10. Minimum wagering on sport to activate the Free Bet is £15. Free bet valid for 14 days. Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply |
 Karamba Sports |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £10 and get £10 bet token. 18+. New Players only. Max. Bet token amount £10. Minimum Deposit and wagering on sport to activate the Bet token is £10. One Bet token will be awarded once you have made your first deposit and have bet £10 on sports with odds of over 2.00 (1/1). This bet must be settled within 14 days of bet placement to qualify for the Welcome Bet token offer. The Bet token can only be used on a coupon with total odds of 1.80 (4/5) or higher. System bets no eligible. Full terms apply. |
 Vegasland Sport |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £10 Get £10. 18+, New Players only, 1st Deposit, Min Deposit: £10. Max £10 bonus, valid for 14 days. Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full terms apply. |
 Highbet Sport |
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Visit Sportsbook | Terms & Conditions: Introductory offer Bet £10, Get £15. This offer is for new customers only and is available once per household. Max. Free Bet Token amount: £15. Minimum Deposit: £10. Minimum wagering on Sport to activate the Free Bet Token: £10. Void/canceled or Cashed Out bets do not count towards wagering to activate the Free Bet Token. Customers who deposit using PayPal, Neteller, Paysafe, Skrill or Skrill 1-Tap will not be eligible for any Free Bet Token offer. One Free Bet Token will be awarded once you have made your first deposit and have bet £10 on Sports with odds of Evens (2.00) or greater. This bet must be settled within 14 days of bet placement to qualify for the Free Bet Token. The Free Bet Token can only be used on a bet with total odds of 4/5 (1.80) or higher. The maximum value of the Free Bet Token is £15. Free Bet Token stake will not be included in any winnings. The winnings from the use of a Free Bet Token will not require any wagering and can be withdrawn right away. Bonus Policy and Terms of Service apply. |
Who are BtoBet?
BtoBet have more than two decades of experience in the sports book and online gaming market, so they are an established operation in the sports betting industry. The company also had more than thirty operators already established on its platform at the time of the takeover, so it has a proven track record of success.
BtoBet were originally headquartered on the UK overseas territory of Gibraltar, with around a hundred employees. Most of these were located close to the company’s offices in Italy and North Macedonia. In 2019, the last full year for which BtoBet published financial results, the company declared a total income of €4.4 million, with earnings before tax (EBITDA) of €1.5 million. The first six months of 2020 indicated an impressive level of growth, with revenues predicted to rise by at least 50% and earnings on course for a 100% increase by the year end.
Better still, its partners were located throughout Europe, South America and Africa – territories where Aspire Global were either already operating, or looking to develop. This puts Aspire Global in prime position to expand its business in these areas. BtoBet’s sportsbook platform was also ready-made for use in Aspire Global’s target markets in its newly licenced territories in the United States.
All these attributes make BtoBet an excellent fit for Aspire Global’s existing business and its expansion plans.
Sports Betting Platform
BtoBet’s sports betting software, named Neuron 3, is also an excellent fit for the company’s Aspire Core casino platform. Both are extremely flexible. Aspire Global’s Core offers operators the ability to pick only the services they need, whilst also giving players an astounding range of games to play. Meanwhile BtoBet’s Neuron 3 allows its operators to configure their site for whichever sports are most popular in their territory. Operators can also choose their own risk profiles from three alternative formats: manage risk via their own team; entrust risk management to BtoBet’s dedicated and experienced traders, or a kind of hybrid of the two.
Future Plans
The two new partners have wasted no time in integrating their services in order to take advantage of these synergies. BtoBet’s sportsbook is now available on Aspire Global’s own proprietary platform, and has already been successfully launched on casinos targeting the Irish market. More brands will be launched in additional markets as regulatory permissions and licencing arrangements allow.
Meanwhile, BtoBet is already a leading sports betting provider in Latin America and Africa and will now benefit from its new owners’ increasing presence on these continents too. It will also now be able to gain access to more of the US market as increasing numbers of states liberalise their betting and gambling regulations. Aspire Global subsidiary Pariplay has integrated the company’s sports betting software onto its Fusion platform ready for launch on the US market.
New sportsbook operations are already in operation in countries all over the globe as a result of the merger of the two companies. These include locations as far apart as Columbia, Ghana and Russia. Several more are in the pipeline including in the United Kingdom, where certification was granted in March 2021.
Look out for news of all the new Aspire Global sportsbook developments as soon as they are announced here at aspireglobalcasinos.com.
